BBQ SAUCE

OBJECTIVE: To use the Adobe Creative suite to produce a document showcasing a label, box and various marketing materials for a barbecue sauce. 

PROCESS: I conducted a comprehensive examination of local barbecue and hot sauce enterprises, their product offerings and target demographics to gain a thorough understanding of the project specifications. Subsequent to this, I conceptualized design ideas through the creation of layout sketches, systematically organizing thoughts and exploring diverse creative approaches for the development of the company’s logo, box, and label designs. Following the conceptualization phase, I proceeded to actualize the envisioned designs in the digital realm, initiating the assembly process. Concurrently, I devised various digital elements and explored advertising strategies, including the design of a display banner and a neon sign featuring the company logo. Upon the completion of all design components, I culminated the process by generating a digital 3D mockup to effectively showcase the envisioned product presentation. 

MEDIUM/TOOLS USED: Pieces were created digitally using Adobe Photoshop, Adobe Illustrator and Adobe InDesign.