OBJECTIVE: To use the Adobe Creative suite to produce a brochure and tradeshow booth banner for a home renovation company.
PROCESS: I initiated an exhaustive examination of various home renovation companies and their respective target audiences to cultivate a comprehensive understanding of the optimal approach for achieving our objective. Utilizing concept sketches, I delineated a strategic plan for the assembly of the brochure. Subsequently, I curated a color palette and sourced photographs showcasing diverse flooring options pertinent to the company’s offerings. Integrating these elements into the brochure,
I adhered to the established color palette, applied logo treatments, and incorporated backgrounds to create a cohesive visual narrative. Following the completion of the brochure, I extended this design language to the assembly of a tradeshow booth, harmonizing color schemes, logo treatments, and photographic elements. To provide a tangible representation of the envisioned aesthetic, I meticulously crafted finished mockups for both the brochure and the tradeshow booth, effectively showcasing their look and feel in practical application.
I adhered to the established color palette, applied logo treatments, and incorporated backgrounds to create a cohesive visual narrative. Following the completion of the brochure, I extended this design language to the assembly of a tradeshow booth, harmonizing color schemes, logo treatments, and photographic elements. To provide a tangible representation of the envisioned aesthetic, I meticulously crafted finished mockups for both the brochure and the tradeshow booth, effectively showcasing their look and feel in practical application.
MEDIUM/TOOLS USED: Pieces were created digitally using Adobe Photoshop, Adobe Illustrator and Adobe InDesign.
Outside of Brochure
Inside of Brochure
Tradeshow Banner
